What's New

Advans group, whose Amret belongs to: Building our clients’ future success with a stronger brand

Growing together. With over ten years in operation, Advans is a leading international microfinance group, and a brand which is still growing and evolving in many ways.

We are growing in terms of our geographic presence, with 9 countries in our network and increased coverage in our markets. We are growing along with our 750,000 clients, introducing client centric services, products and channels to ensure that we continually adapt to their everyday financial needs, be they professional or personal.

We are growing in terms of innovation and technology, with new practices and the digitalisation of our services and processes, to improve our efficiency and outreach. We are also growing along with our 6,400 staff, who strive to provide our clients with a quality customer experience. And all this while keeping focused on our core mission: providing small businesses with tailored financial services in a sustainable and responsible manner.

To show how far we've come and how far we still have to go, Advans has created a new logo which reflects our maturity and commitment, our sense of innovation and openness to change and most importantly, our journey with our clients towards building their future success.


Reinforced values

Our new visual identity goes along with our brand values, which we have streamlined to:

Open To all We believe that everyone should be given a chance. We open our doors to those who are insufficiently served by the traditional financial sector, offering them tailored, simple and easy to access financial services to reach their goals. We give opportunities to our staff based on their merit and without discrimination.

Committed To having a positive and lasting impact. We ensure that our services are of a high quality, delivered to clients in a responsible and professional manner. We work to build a better future for our clients and staff, and in general for the communities in which we operate.

Entrepreneurial In what we do We encourage entrepreneurial spirit in our clients and staff. We support their determination to succeed, their ability to transform obstacles into opportunities, to push the boundaries and to take initiatives, both individually and as a team.

Innovative In our approach We focus on developing our collective creative capacities so that we can respond efficiently to our clients’ needs and find innovative solutions to the challenges we face in fulfilling our mission. We evaluate, test and adapt our solutions so that they remain client centric.

What Advans group CEO says


Steven Duchatelle, CEO of the Advans Group says: “Over the next few years, we will focus on harnessing the full potential of our affiliates, to position each of them as the preferred financial partner of small businesses. We have identified 5 key strategic pillars to support this ambition:

(i) finalise our transformation into client-centric institutions,

(ii) broaden our agrifinance offer,

(iii) develop products to answer the personal finance needs of our small business clients and their families, in particular education and housing,

(iv) deploy alternative delivery channels to offer proximity and convenience to our clients,

(v) digitalise our processes and products, to improve efficiency and client experience. Thanks to these innovations, and with a reinforced brand identity, we can continue to grow together with our clients“

Amret’s Operations Area


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